Perhubungan Awam, Media Sosial, Etika Kerja Islam Serta Trend Penggunaan Media Sosial di Sektor Awam Kementerian di Malaysia
Public Relations, Social Media, Islamic Employees Ethics and Trends Use of Social Media Use in the Public Sector of Ministry in Malaysia
DOI:
https://doi.org/10.33102/abqari.vol22no2.322Keywords:
media sosial, perhubungan awam, etika kerja IslamAbstract
Media baharu memainkan peranan penting di dalam pembangunan sesebuah negara. Kajian ini menerangkan mengenai perhubungan awam, media sosial, etika kerja Islam serta trend penggunaan media baharu dalam kalangan unit perhubungan awam kementerian-kementerian di Malaysia. Hasil kajian yang menggunakan kaedah analisis kandungan keatas jumlah pengikut Facebook, Twitter dan Instagram Kementerian di Malaysia pada bulan Oktober tahun 2019. Hasil kajian menunjukkan tiga Kementerian yang mempunyai paling ramai pengikut adalah Kementerian Kesihatan, Kementerian Pendidikan, Kementerian Dalam Negeri serta Kementerian Belia dan Sukan.
New media plays an important role in the development of a country. This study explores public relations, social media, Islamic work ethics and new media usage trends among public relations units of ministries in Malaysia. The results of the study use content analysis method on the Ministry of Malaysia's Followers Facebook, Twitter and Instagram accounts in October 2019. The results show three Ministries with the most followers are the Ministry of Health, Ministry of Education, Ministry of Domestic Affair and Ministry of Youth and Sports.
Downloads
References
Ariffin, M. Y. M. Mustafa MZ, Kasmani MF. (2020). Amalan perhubungan awam di Malaysia. Unpublished book: USIM Publication.
Alikilic, O., & Atabek, U. (2012). Social media adoption among Turkish public relations professionals: A survey of practitioners. Public Relations Review, 38(1), 56–63.
American Press Institute (2014). How Americans get news. Retrieved from http://www.americanpressinstitute.org/publications/reports/survey-research/how-americans-get-news/.
AT&T. (2008). Social networking in the workplace increases efficiency. London, UK: Dynamic Markets Limited.
Avidar, R., (2011). Israeli public relations and the Internet. Israel Affairs. 17(3), 401-421.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Charoensukmongkol, P. (2014). Effects of support and job demands on social media use and work outcomes. Computers in Human Behavior, 36, 340–349.
Cohrs, J. C., Abele, A. E., & Dette, D. E. (2006). Integrating situational and dispositional determinants of job satisfaction: Findings from three samples of professionals. The Journal of Psychology, 140(4), 363-395.
Curtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D. (2010). Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36, 90–92.
Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35, 440–442.
DiMicco, J. M, Geyer, W., Millen, D. R, Dugan, C., & Brownholtz, B. (2009). People sensemaking and relationship building on an enterprise social network site. In 42nd Hawaii international conference on system sciences, 2009. HICSS’09 (pp. 1–10).
DiStaso, M. W., McCorkindale, T., & Wright, D. K. (2011). How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37, 325–328.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook ‘friends": Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication, 12(4), 1143–1168.
Facebook Statistic Malaysia 2013 (6 Disember 2019). Retrieved from www.socialbakers.com/statistics/facebook/pages/total/malaysia
Giannakos, M., Chorianopoulos, K., Giotopoulos, K., & Vlamos, P. (2012). Using Facebook out of habit. Behaviour and information technology. New York: Taylor and Francis Group.
Hussin, R., Hani, S., Rahman, A., Yusoff, S. H., Sabran, R., & Hassan, F. (2019). Blessing Knowledge by the Usage of Communication Technology, Ipad and Its Effectiveness. Al-‘Abqari: Journal of Islamic Social Sciences and Humanities, 20(2), 131-144.
Ikpe, E. H., & Olise, F. P. (2010). The era of new media technologies and the challenges of media relations practice in Nigeria. Journal of Communication, 1(2), 59–68.
Internet Survey Report (2018). Retrieved from http://www.mcmc.gov.my
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The Challenges and Opportunities of Social Media. Business Horizons, 53, 59–68.
Karakiza, M. (2015). The Impact of Social Media in the Public Sector. Procedia - Social and Behavioral Sciences, 175, 384–392.
Mohd Noor, K., Othman, S.S., Hashim, M. and Ali, K. (2019). The Influence of Gender, Age And Tenure In Communication Satisfaction In Higher Education. Al-’Abqari: Journal of Islamic Social Sciences and Humanities,13, 1 (Jan. 2019), 29-38.
Networked Media Content Research Report 2014 (6 Disember 2019). Retrieved from http://www.skmm.gov.my.
Pew Research Reports 2015 (3 Disember 2019), Retrieved from http://www.pewinternet.org
Rehman, M. S. (2011). Exploring the impact of human resources management on organizational performance: A study of public sector organizations. Journal of Business Studies Quarterly, 2(4), 1-16.
Rooksby, J., Baxter, G., Cliff, D., Greenwood, D., Harvey, N., Kahn, A., Keen, J., & Sommerville, I. (2009). Social networking and the workplace. St Andrews, UK: The UK Large Scale Complex IT Systems Initiative.
Rosen, P., & Sherman, P. (2006). Hedonic information systems: Acceptance of social networking websites. AMCIS 2006 Proceedings, Paper 162.
The statistic portal 2016 (3 Disember 2019). Retrieved from www.statista.com.
Sallot, L. M., Porter, L. V., & Acosta-Alzuru, C. (2004). Practitioners’ Web use and perceptions of their own roles and power: A qualitative study. Public Relations Review, 30(3), 269–278.
Sanchez, J. 2009. Implementing second life: Ideas, challenges, and innovations. US: ALATech Source.
Sha, B. L. (2011). Does accreditation really matter in public relations practice? How age and experience compare to accreditation. Public Relations Review, 37, 1–11.
Solis, B., & Breakenridge D. (2009). Putting the public back in public relations. New Jersey: Pearson Education.
Sweetser, K. D. (2009). Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36(1), 90-92.
Ikbal, M.S. (2015), The Islamic roots of modern public relations and corporate social responsibility. World Vision, 9 (1), pp. 160-168.
Wan Norhasniah, W.H. (2012). Work Ethics From the Islamic Perspective in Malaysia. European Journal of Social Science, 29(1), pp 51-60.
Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review,38, 390-398.
Wright, D. K., & Hinson, M. D. (2009). An updated look at the impact of social media on public relations practice. Public Relations Journal, 3, 1–27.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Muhamad Zaki Mustafa, Mohd Faizal Kasmani, Mohd Yahya Mohamed Ariffin, Khairunneezam Mohd Noor
This work is licensed under a Creative Commons Attribution 4.0 International License.
The copyright of this article will be vested to author(s) and granted the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
