THE UTILIZATION OF WEBPAGE IN CONVEYING PUBLIC RELATIONS COMMUNICATION AMONGST ISLAMIC HIGHER LEARNING INSTITUTIONS
Penggunaaan Laman Sesawang untuk Penyampaian Komunikasi Perhubungan Awam di Institusi Pengajian Islam.
DOI:
https://doi.org/10.33102/abqari.vol11no1.96Keywords:
website technology, public relations, Islamic InstitutionAbstract
Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions. Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites. The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies. In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told.
Keywords: website technology, public relations, Islamic Institution.
Abstrak
Sama ada mensasarkan orang awam atau media terutamanya wartawan dan editor,kewujudan laman web dapat memastikan maklumat tersedia untuk semua pihak berdasarkan kriteria. Kajian ini bertujuan mengekplorasi kepenggunanan laman web di dalam menyampaikan komunikasi perhubungan awam di institusi pengajian tinggi Islam di Malaysia. Analisis kualitatif digunakan di antara laman web Universiti Sains Islam Malaysia (USIM), Universiti Islam Antarabangsa Malaysia (UIAM) dan Kolej Universiti Islam Antarabangsa Selangor (KUIS) untuk membandingkan kepelbagaian perspektif perhubungan awam. Keputusan kajian menunjukkkan ketiga-tiga web yang dibandingkan adalah interaktif dan menjurus kepada aspek-aspek penting dalam strategi perhubungan awam. Kesimpulannya, kesemua laman web yang dianalisis mengambil kira aspek perhubungan awam daripada segi reka bentuk dengan mengambil kira komuniti web yang pada masa kini memerlukan infomasi yang pantas dan berguna disamping cara pengguna lebih gemar belajar dari laman web berbanding dengan jika diberitahu tentang sesuatu maklumat.
Kata kunci: teknologi laman web, perhubungan awam, Institusi Pengajian Islam.
Downloads
References
Allen, R. (2013). Stay Ahead of the Curve: Conducting A Competitive Web Content Analysis. From http://www.slideshare.net/ epublishmedia/stay-ahead-of-the-curve-conducting-a-competitive-web-content-analysis.
Banner ad [Def. 1]. (n.d.). Webopedia Online, Retrieved June 9, 2016, from http://www.webopedia.com/TERM/B/ banner.html.
Bernier, J. L., Barchéin, M., Cañas, A., Gómez-Valenzuela, C., & Merelo, J. J. (2002). The services a university website should offer. Information Society and Education: Monitoring a Revolution. Serie Sociedad de la Educación, (9), 1746-1750.
Bhargava, D. (2010). The use of Internet in public relations and its impact on the practice: a New Zealand perspective (Doctoral Dissertation, Auckland University of Technology).
Capriotti, P., & Moreno, A. (2007). Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites. Public relations review, 33(1), 84-91.
Diversity [Def. 1]. (n.d.). Cambridge Dictionaries Online, Retrieved June 10, 2016, from http://dictionary.cambridge.org/dictionary/ english/diversity.
Everhart, K., Heil, J., Watters, M., & Young, R. (2007). Analyzing Corporate Brochure Websites.
Holtz, S. (2002). Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!. AMACOM Div American Mgmt Assn.
Home page [Def. 1]. (n.d.). Cambridge Dictionaries Online, Retrieved June 9, 2016, from http://dictionary. cambridge.org/ dictionary/english/home-page.
Kim, I., & Kuljis, J. (2010, June). Applying content analysis to Web based content. In Information Technology Interfaces (ITI), 2010 32nd International Conference on (pp. 283-288). IEEE.
Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & information technology, 25(2), 115-126.
Mundy, D. E. (2015). Diversity 2.0: How the public relations function can take the lead in a new generation of diversity and inclusion (D&I) initiatives. Research Journal of the Institute for Public Relations, 2(2).
Saiki, D. (2010). Interacting Online: A Content Analysis of Museum Education Websites. Journal of Learning Design, 4(1), 52-62.
Nielsen, J. (2010, June 21). Website Response Times. From https://www.nngroup.com/articles/website-response-times/.
Real-Time Communication [Def. 1]. (n.d.). Technopedia Online, Retrieved June 10, 2016, from https://www.techopedia. com/definition/ 24426/real-time-communications-rtc.
Seitel, F. P. (2014). The Practice of Public Relations. USA: Pearson Education Limited.
User-friendly [Def. 1]. (n.d.). Webopedia Online, Retrieved June 10, 2016, from http://www.webopedia.com/TERM/U/ user_friendly.html.
Waters, R. D., Tindall, N. T., & Morton, T. S. (2010). Media catching and the journalist–public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264.
Wilcox, D., Cameron, G., & Reber, B. (2015). Public Relations Strategies and Tactics. USA: Pearson.
Zhang, X., Keeling, K. B., & Pavur, R. J. (2000, December). Information quality of commericial web site home pages: an explorative analysis. In Proceedings of the twenty first international conference on Information systems (pp. 164-175). Association for Information Systems.
Downloads
Published
How to Cite
Issue
Section
License
The copyright of this article will be vested to author(s) and granted the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
