WHAT THE INDUSTRY PLAYERS AND AUDIENCES WANT? TRENDS AND CHALLENGES OF THE MALAY FILM INDUSTRY
Apa yang Pemain Indusri dan Khalayak Mahukan? Trend dan Cabaran Industri Filem Melayu
DOI:
https://doi.org/10.33102/abqari.vol15no1.25Keywords:
national film policy, national creative industry policy, trends and challenges, Hollywood, value, cultureAbstract
Malaysia film industry has a long history. From the first film, Laila Majnun (1933) to the contemporary film, more Malay films have been produced. However, the Malay film industry today is challenged by the influx of Hollywood films dominating the local film market. To understand the challenges of the local film industry, this article depicts a reflection from the industry player and audience about creating a comprehensive ecosystem to develop a model of viable and vibrant film industry. Using an in-depth interview method, this article wants to gauge how deep the Western value seeping in local society and changes the value system of indigenous culture which is based on Islamic teachings. The results showed that despite the hybridity between local and Western values, the audience wishes to watch the local culture featured in local films. Although the film industry is challenged with the influx of foreign films, government policies helped the development of the Malay film industry.
Keywords: national film policy, national creative industry policy, trends and challenges, Hollywood, value, culture.
Abstrak
Malaysia memiliki sejarah filem yang panjang. Bermula dari filem pertama, Laila Majnun (1933) hingga ke filem era kontemporari, lebih banyak filem Melayu telah diterbitkan. Namun begitu, industri filem Melayu hari ini tercabar dengan kemasukan filem-filem Hollywood yang mendominasi pasaran filem tempatan. Bagi memahami cabaran industri filem tempatan, artikel ini mewakili gambaran pemain-pemain industri dan khalayak bagi membantu penyediaan ekosistem yang komprehensif untuk membangunkan model industri filem berdaya saing dan berdaya maju. Menggunakan kaedah temuramah mendalam, artikel ini turut mengukur sejauh mana nilai Barat yang sudah meresap masuk ke dalam sistem nilai dan budaya tempatan yang berasaskan Islam. Hasil kajian menunjukkan walaupun berlakunya proses percampuran (hybridity) antara nilai tempatan dan Barat, pada masa yang sama penonton ingin melihat budaya tempatan diketengahkan dalam filem tempatan. Biar pun industri filem tercabar dengan kemasukan filem luar, dasar kerajaan banyak membantu perkembangan industri filem Melayu.
Kata kunci: dasar filem negara, dasar kreatif industri kebangsaan, cabaran dan aliran, Hollywood, nilai dan budaya.
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