WESTERN AND ISLAMIC COMMUNICATION MODEL: A COMPARATIVE ANALYSIS ON A THEORY APPLICATION
DOI:
https://doi.org/10.33102/abqari.vol7no1.146Keywords:
Islamic communication, Communication theory, Communication modelAbstract
The theories of communication that have been explored are of western perspectives and origin. There are scholars who argue that communication theories should be developed based on the social, cultural and religious context of the society. Thus, this paper conceptually discusses the issue by comparing and contrast the perspective of communication from Islam and the West. The author has underlined specific arguments for or against the position by citing prominent scholars and specific theories in communication. Finally, a model of Islamic communication is proposed and put into visualization based on the analysis and discussion on fundamental concept of Islamic communication made by a prominent Muslim scholar, Hamid Mowlana.
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